The Price Tag is a Must – Manila Bulletin

The Department of Trade and Industry (DTI) has again warned business owners and establishments to disclose prices, stressing that the price tag is an obligation under fair trade laws, in particular at a time when e-commerce is booming.

The DTI Consumer Protection Group (DTI-CPG) is urging owners of online and physical stores to comply with Section 81 of Republic Act No. 7394 or the Consumer Law of the Philippines which requires appropriate tags, labels or markings showing consumer prices. retail products. With these, the products must not be sold at prices higher than those indicated.

Further, Section 5 of Republic Act No. 7581 or the Pricing Act states that the sale of a necessities or commodity without a price tag is prima facie evidence. profit.

To strengthen implementation of the Pricing Act and Consumer Act, the DTI, Department of Agriculture (DAR), Department of Health (DOH), Department of Environment and Natural Resources (DENR), the Intellectual Property Office (IPO), and the National Privacy Commission (NPC) recently issued Joint Administrative Order (JAO) No. 22-01, consolidating all rules and guidelines existing on online businesses.

The provisions of JAO No. 22-01 recall the laws that apply to the responsibility of establishments to comply with price tag requirements on products and services in physical and online stores.

“We are firm in enforcing these laws, especially the requirement for price tags, to ensure consumers’ right to choose quality products at reasonable prices,” the DTI Undersecretary said. – Consumer Protection Group (CPG). Ruth B. Castelo.

Several months ago, the DTI launched an online campaign against the “PM Sent (Private Message) culture”.

“PM Sent culture” is the shady practice of online sellers sending private messages to consumers asking for the price of a product. The campaign points out that online sellers, who conceal prices as part of a marketing strategy, can be fined and/or imprisoned under Article 95 of RA no. 7394. The fine ranges from 200 pesos to 5,000 pesos while the imprisonment can last for one month. at six months.

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Eleanor C. William