Cohiba 55 Aniversario hits the market with a huge price tag
When word of the 2021 Cohiba 55 Aniversario Edición Limitada first appeared last year, no one thought it would be cheap. But in the aftermath of price spikes in Cuba, particularly on the Cohiba brand, the new cigar will carry a price tag more commonly found on vintage smokes than new releases. According to Phenicia Trading AA, one of the world’s largest regional distributors of Cuban cigars, the new Cohibas will sell for $300 each in Beirut, where the company has a large duty-free store. To put that into perspective, that’s more than triple the price of a Cohiba Esplendido.
Fireworks add sparkle to this launch event in Lebanon, one of many held around the world to celebrate the 55th anniversary of Cohiba and the new Edición Limitada cigar.
The heavy Cohiba 55 Aniversario was launched to much fanfare at an outdoor event in Cyprus last Saturday hosted by Phenicia to celebrate the cigar brand’s 55th anniversary. Other events have taken place around the world including Greece, Iraq, Ivory Coast, Jordan, Kuwait, Lebanon, Saudi Arabia and Nigeria, all of which are countries that get their cigars from Phenicia Trading. For those unable to attend in person, there was an online portal to join the celebration virtually.
It was a wonderful evening in Limassol on the southern coast of Cyprus. The mild temperatures and the outdoor site were the perfect setting for an event as auspicious as a Cohiba birthday. (As the brand turns 55 in 2021, the celebration has been delayed, as with so many things in recent years.) The new pigtail cigar is a 2021 Edición Limitada which measures 5 7/8 inches long by 57 rings. In Cuban factories, the size is called Victoria, and it is one of the thickest cigars in the entire Habanos portfolio.
The Cohiba 55 Aniversario measures 5 7/8 inches by 57 rings, one of the thickest cigars in the Habanos portfolio.
Now that the Cohiba 55 Aniversario has had its premiere, it will appear next month in Casa del Habano stores in Beirut duty-free chains, as well as stores in participating countries in Phoenicia. The cigars come in boxes of 10 units, but special edition five-packs of the cigar will also be available throughout Phenicia. Only 10,000 are produced.
This pack of five Cohiba 55 Aniversarios has been manufactured exclusively for Phenicia Trading and its distribution markets around the world. Only 10,000 were produced.
There’s no official word as to when the Cohiba 55 Aniversario will start appearing in other countries, but prices will be similar, as all Cohibas are now priced evenly in the Hong Kong market, regardless. no matter where they are sold.
Habanos SA had a tradition of releasing special cigars for Cohiba’s birthdays. In 2006, she launched the Cohiba Behike on the brand’s 40th anniversary. Five years later, the Cohiba 1966 Edición Limitada 2011 was released for the 45th anniversary, followed by two cigars in 2016 for Cohiba’s 50th: the Majestuoso 1966 and the 50 Aniversario, both delivered in exclusive humidors.
Cohiba anniversary cigars tend to increase in value on the secondary auction market, even months after release.
If you were unable to attend any of the global celebrations, an additional ceremony is scheduled for September 9 in Havana.