Bridgestone has made a 10% minority investment in Wrench mobile vehicle services, the tire maker said on Wednesday (September 15) in a Press release.
“The partnership paves the way for Bridgestone and Seattle-based Wrench to explore synergies in their service offerings, including linking more than 2,200 Bridgestone-owned automotive service stores to Wrench’s complementary mobile services market. “the Nashville-based company said in the statement.
Wrench’s platform includes on-site vehicle maintenance, roadside assistance and towing, automotive detailing, and the Lemon Squad, its used vehicle inspection service.
The key works as a digital, mobile source of mechanics coming to consumers, instead of bringing consumers to auto repair shops, PYMNTS reported in 2019. Using artificial intelligence (AI), the company provides on-site diagnosis of problems and necessary repairs. , as well as standard prices and quotes.
Read more: Digital disruption meets auto repair
“With the rise of e-commerce and on-demand services, consumer preferences for servicing and servicing cars are changing,” said Bridgestone Americas, president of mobility solutions. Brian Goldstine in the output. “Wrench, combined with our company-owned retail stores and affiliate dealer partners, will create a truly world-class service platform that will provide consumers with trusted automotive service with increased convenience and flexibility. “
The two companies will begin their integration later in the year, giving Bridgestone outlets the opportunity to tap into Wrench as a benchmark company, the statement said. Meanwhile, Wrench customers will be able to book vehicle service appointments at Firestone stores, and existing Bridgestone customers will be able to book future mobile service appointments through Wrench.
“Wrench offers a state-of-the-art solution by combining convenience with a full range of vehicle maintenance, repair and inspection services,” said Wrench CEO. Ed Petersen in the output. “Our partnership with Bridgestone will help accelerate the digital transformation of the industry. This allows the two companies to expand our customer offering, while jointly developing our technologies and expertise in vehicle maintenance. “
Bridgestone said in the statement that the investment is an example of its continued pursuit of concierge services for personal mobility and fleet customers.
The partnership takes place at a time of heightened competition between auto service chains, which was highlighted earlier this year with the merger of tire companies Goodyear and Cooper.
Read more: Goodyear-Cooper tire merger intensifies competition between automotive service chains