October 26, 2021 — BOLT ON TECHNOLOGY has been acquired by Performant Capital, a private equity firm that also owns MyShopManager and Unotifi.
As each company will continue to market under their respective brands, BOLT ON will integrate with these two companies and its founder and CEO Michael Risich will serve as CEO for the combined companies, according to a press release.
The investment of Performant’s existing platform in MyShopManager and Unotifi created a SaaS marketing automation solution serving both franchise and independent automotive service center channels. MyShopManager is a marketing automation platform primarily for independent auto repair shops looking to increase customer acquisition and retention. Unotifi provides a cloud-based customer relationship management (CRM) platform designed to increase marketing performance primarily for service departments of franchised dealerships, but also for automotive service centers.
“With the addition of Bolt On, we now serve over 7,500 customers through franchise channels and independent auto service centers. With this scale and product line, we are uniquely positioned to drive business results for our clients, ”said Mike Ciaglia, Partner at Performant Capital, in a statement.