Bama.ir adds heavy vehicle trading and AI price calculator

Automotive market Bama.ir is set to unveil a heavy-duty vehicle trading feature and an AI-powered price calculator to improve transparency in buying and selling used cars, a senior company official said.

Iran-based Bama is looking to harness artificial intelligence to offer accurate price estimates for used cars in addition to developing other new products, its marketing manager, Mohamad Hasan Farazmand, said Digiato. He said the price calculator would be different because of its high accuracy, after monitoring and reviewing the existing and historical database.

The new features are part of an ongoing effort to improve the user experience, which also included a recent rebrand. Bama currently lists more than 33,000 used car ads, with 3,000 to 5,000 posted every day, he said.

The price calculator is a novelty in Iran, where marketplaces weren’t even allowed to display listing prices a few years ago (what AIM Group reported here).

Regarding a possible stock market listing, Farazmand said it is a new concept in the local tech ecosystem. He added that the willingness of investors to inject capital was as important as the transfer of knowledge from new entrants. The heavy truck business is very attractive and the automotive sector has developed the capacity to drive the new business forward, the marketing manager said.

Bama.ir has received an average of 6.6 million monthly visitors over the past three months, ahead of its direct competitor Khodro45with 4.2 million visits, according to SimilarWeb.

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Eleanor C. William